The Independent Artists’ Guide

Rethinking Success in the Malawian Music Scene, Beyond Vanity Metrics

The digital age, metrics and numbers game is putting the pressure on a lot of Malawian music creatives looking to reign supreme. From social media followers to streaming counts, artists in emerging markets are finding themselves fixated on vanity metrics as a measure of success. However, the obsession with numbers can lead to a misguided…

An Effortfully Q&A with Tayamika

SONG: Effortfully  RELEASE DATE: 5 January 2024 GENRE: R&B To put it simply, ‘Effortfully’ is about self acceptance. It is about recognising, deciding, and celebrating all of who you are. It’s about radically accepting all the parts of you and breaking away from people pleasing and self doubt. “Self love is not something one achieves…

Seven Types of Music Royalties Malawian Artists Leave on the Table

Malawian musicians can secure financial stability by tapping into seven key royalty streams, including mechanical, performance, sync, and digital performance royalties.

Unpacking the Blank Media Levy Controversy: Fair Use or Fair Compensation?

Debate on blank media levies involves consumer rights, technology’s impact, artist compensation, effectiveness, and global legal inconsistencies.

How to Maximise Music Royalties in Malawi

COSOMA recently distributed blank media levy royalties, to the glee and disappointment of established and emerging artists alike. There were few artists who managed to generate a million and above worth of royalties, with majority of artists receiving less than a million’s worth of royalty payments.  To make sure everyone is on the same page…

Understanding How Blank Media Levy Works for Artists

Blank media levies compensate artists for potential revenue loss from personal copies made using blank CDs and DVDs.

Empowering the Malawian Music Industry Through Technological Infrastructures (Part 1)

Technological advances are key to Malawi’s music industry, aiding digital distribution, streaming, and fostering artist growth and collaboration.

Empowering Malawian Producers: Registering with CMOs, Contracts, and Split Sheets

For Malawian producers, understanding the role of Performing Rights Organisations and Collecting Management Organisations adds to creating multiple sources of income for their art and craft.

The Power of Credits: Elevating Your Music on DSPs

Crediting producers, writers, instrumentalists, and all contributors is key to acknowledging their dedication and talent. However, many Malawian artists currently leave these critical sections blank, displaying only their name in the “Credits” section.

Exploring the Challenges of YouTube Monetization in Malawi and Pathways Forward

In a world where Malawian content creators successfully navigate the challenges of YouTube monetisation, it could transform into a more rewarding avenue for both creative expression and financial empowerment for aspiring creators